Marketing is an incredibly important part of any real estate agent’s career. Your marketing materials represent you and your brand, and should be bringing you valuable leads. In some cases, your marketing materials might be the first contact that you...
If you’ve got a listing that’s been sitting on the market, I’m sure that you (and your clients!) are eager to figure out how to get it to move. There are many reasons why a listing isn’t selling, but there...
Your biography is potentially the first impression that a customer will have of you, so it's definitely something you should pay attention to. A strong real estate agent bio can help build your personal brand, attract new clients, and most...
There’s no doubt that as a real estate agent, you’re incredibly busy. On top of taking care of clients, networking to collect more leads, keeping up with social media, and doing lots (and LOTS) of paperwork, you’re probably thinking...
Part of having a career in real estate is meeting new people. You want new clients! You want to welcome them with open arms, and then help them find the home of their dreams. While most people are legitimately looking...
If you are looking for a way to keep track of your leads, keep your prospects engaged, and store all of your contact information, a CRM is your best friend. CRM stands for Customer Relationship Management. A CRM is a...
Some realtors have their own independent websites, and a lot of realtors do not. Is it really worth it to have your own website apart from your firm’s? Let’s go over some of the basics of having one, and how...
If you’re a real estate agent, chances are you have done a Comparative Market Analysis (CMA for short) for a client or prospective client, or have at least heard of it. If you are new to real estate, a CMA...
Even the best real estate agent can't sell a home if the sellers aren't on board with the process. There's only so much an agent can do! Here are the most important steps sellers can take to ensure success. Make a...
We're not in Mayberry anymore. Gone are the days when everyone in the neighborhood knew each other and casually dropped by with a pie and local gossip. In fact, most of us don't know more than 30% of our...

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