Your biography is potentially the first impression that a customer will have of you, so it’s definitely something you should pay attention to.
A strong real estate agent bio can help build your personal brand, attract new clients, and most importantly, offer customers a reason to trust you as an expert.
Here are some tips for creating a great agent bio.
Talk About Your Market
You want to let potential clients know just how much of an expert on the area you are, so that you can build trust with them. If you live in your market, you should definitely include where you’ve lived and how long you’ve been an agent there. This will really show that you have firsthand knowledge of the area.
If you’ve just relocated to a new market, take the time to talk about why you’ve moved there, and everything that you love about your new location. Even if you’re new, you can still show them how enthusiastic you are about the area
Include Your Professional Experience
Let your leads see how much of an expert you really are! You should include any relevant skills, education, awards, and experience. You worked hard to get where you are, so let it show. Include any extra certifications you have earned, too.
If it makes you look like the real estate pro that you are, it needs to go in your bio. Just make sure to narrow it down to the best achievements if your list starts to get too long.
Add a Few Personal Touches
Including a peek into your personal life is a great way to show that you’re not just a real estate agent, but a real person, as well. If they’re researching multiple agents, that little touch of realness might be the deciding factor that leads them to choose you. You never know when someone might reach out just because they have a hobby or interest in common with you.
Personal details can make you stand out in a sea of agents. They may be sizing up a few different agents, and every one of them may have the same education and experience listed that you have….but they’ll remember that you go to dog shows in your free time! That little tidbit of information may not seem that important in terms of your professional bio, but it can really stand out and grab attention.
Just remember that it’s still a professional biography, and you shouldn’t get too intimate with personal details. Also, keep it light, and don’t fill up your bio with too many personal details.
Getting Down to Business
If you’re stuck, don’t sweat it. Just getting started can be intimidating, and frankly, the hardest part. To get yourself going, start by doing some research. Look around online at other agents’ biographies. It’ll give you a good idea of what works, and what doesn’t.
If you’re still stuck, try making a list of things you might want to include. Don’t worry about grammar or spelling. Your list can be anything that comes to mind, and you can narrow it down later. Or, you could create a loose outline for starters, with key points as headers, and then work on filling in details for each of those points.
However you go about writing it, make sure it’s just the right length. You don’t want it to be so short that it could pass for a Twitter update, but you also don’t want to lose reader interest with a novel. Make sure you take the time to proofread it, and if possible, have someone else proofread it, as well.
Don’t sleep on writing your real estate agent bio. It’s an inexpensive and effective way to connect with potential clients. Include it on your website, in your brochures, on your social media profiles, and even in listing presentations. Keep it updated every six months or so. It’ll help you stay one step ahead of your competitors!