Free Design Resources to Utilize for your Real Estate Marketing

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Marketing is an incredibly important part of any real estate agent’s career. Your marketing materials represent you and your brand, and should be bringing you valuable leads.

In some cases, your marketing materials might be the first contact that you have with a potential client, like if they receive a postcard mailer or seeing an ad on social media. You want to make sure that first impression is a professional one!

But what do you do if you don’t have the budget for hiring the best graphic designers and photographers to create your marketing materials?

There are some resources available out there to help you do it yourself, even if you have no formal training in design. From stock images, to design tools, and even design inspirations, these online resources can help you put materials together for free. Check these out if you need logo designs, layout designs, and even photo editing.

Adobe Photoshop Express

Adobe Photoshop is already the go-to for design professionals. Photoshop Express is a free tool that is ideal for producing content, even if you don’t have a design background. It has a broad range of tools and features that are simple to use.

It covers the basics, like cropping, rotating, and removing red-eye. Use slide controls to correct a number of things like contrast, clarity, exposure, temperature, tint, shadows and highlights. It also gives you the ability to remove blemishes, add text, add filters, or even correct perspective.

You can use this app on your computer, or even on the go from your phone or tablet. Save your photos, or share directly to Instagram, Facebook, Twitter, and plenty of other destinations.

Free Logo Design

This free online logo software helps you create a logo easily in minutes. Choose from thousands of templates, and customize your logo by editing colors, shapes, and fonts. You can choose the kind of business you operate to help narrow down the stock icon choices to the most relevant ones to your business.

When you’re done, you can download a 200×200 pixel file of your new logo for free.

Canva

Canva has a lot of resources that you can access once you create an account. They have templates for flyers, brochures, invitations, and business cards, plus more. They also help with logo design, making infographics, and offer free stock photos and social media icons.

Download your designs as high-quality JPG, PNG, and PDF files for free.

Logaster

Create a logo online quickly on Logaster, and then you can download the low-res version for free, or pay a small fee for a high-res download.

Although not free, once you’ve created your logo, you can use it on their site to create business cards, envelopes, letterheads, and favicons to keep all of your marketing materials on-brand.