Despite the public relations beating Facebook has taken over the advertising scandal this year, Facebook ads remain one of the best, lowest cost advertising options for real estate professionals to tap into a steady stream of qualified prospects. While most...
This is the second of a two part series about How to Use Facebook for Lead Generation. You can read Part 1 here. Now that you’ve chosen to pursue a Facebook advertising strategy, let’s lay the groundwork for a successful...
Their names are legendary in your market: the superstar real estate agents with a penchant for attracting red hot leads, closing deals, and cashing huge commission checks. Admit it: you’re more than a little jealous of their success. Whether you’re...
Every family has at least one – a master storyteller who keeps the rest of the family perched on the edges of their seats while they share fascinating tales. The stories vary a bit depending on the situation, but...
You’re a busy real estate agent, in search of the competitive edge you need to drive your business to that elusive “next level” (or if you’re just starting out) to start gaining traction in a crowded market. In response to...
Hey Ken, I’ve been a real estate agent for 11 months. When I first started, each day was an adventure. I couldn’t wait to meet clients and see how I could help them. I was productive and successful and I...
I played basketball when I was in high school. I confounded coaches and opponents alike because I consistently outperformed expectations. I didn’t look like the kind of kid who ought to be able to succeed, yet I did. My high...
At some point, you’ll screw up in your professional life. While it won’t likely be an epic screwup that’ll land your picture on the 10 o’clock news, there’s a very real likelihood that you’ll let down people who matter...
You’re a real estate pro. You know there isn’t a secret handshake that gives you the keys to the kingdom. Much of your success emanates from a yearning to help your clients achieve their goals while carving out personal...
Setting Boundaries in Your Real Estate Life: An Expert’s Guide to Working with Clients Without Being Treated Like a Doormat After working more hours than you can count over an extended period of time, you’re enjoying some family time one...

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