I’m sure that you already know just how important marketing is to a real estate agent, but do you know where to begin? Your marketing materials represent your brand and should be bringing you valuable leads.
There are so many different options for marketing that it can get confusing if you don’t know what’s going to be essential to your business.
Your materials should have consistent elements to tie them together and match your branding, and you also want them to look as professional as possible.
Remember that in some cases, such as a postcard mailer or a website, it might be the first contact you have with a potential client, so you want to make sure that your first impression is a good one!
Here is a list of the top 4 most crucial marketing materials that you should have in your toolkit to ensure marketing success!
Business Cards
Yeah, everyone knows that real estate agents need business cards, but you need memorable business cards. Custom, eye-catching business cards are going to make a strong first impression and a lasting memory. Also, did you know that people are much more likely to keep a business card if it’s unique?
Most firms are going to have their own corporate cards that they offer you, but do yourself a favor and stand out from the crowd. Getting creative could give you an edge over other agents. You should always check with your Broker-in-Charge to make sure that your custom cards are within restrictions set by both the Real Estate Commission and your company.
Your Own Website
A lot of real estate firms have websites that will display your listings for you, and some even give you your own page within their site. Those are great, and you should definitely take advantage of those, but you should also take the time to set up your own website for yourself.
Having your own website is another way to drive leads to you and help establish your brand, but more importantly, it will help you look more professional and credible to customers. By doing it right, with a blog that gives useful information to consumers, a search function that displays listings, and lead capture forms, you’re going to look like an expert in the field.
Tangible Marketing Mailers
That’s right! Even in today’s technology-heavy world, tangible mailers are still useful for picking up leads. I’m talking about flyers, postcards, brochures, and newsletters. You can even have your own professional stationary printed.
Why are these so effective? For starters, it’s a way to reach everyone in your target farm area. Sometimes online advertising can be hit or miss on who you’re actually reaching. This way, you know exactly who is getting your advertising.
They’re also incredibly effective because it’s a way of planting a seed. The more people see your name, and the more they see you as a provider of interesting or useful information, the more likely they are to call you up when they’re ready to work with a real estate agent.
Online Ads
Digital real estate marketing materials are very important, and your toolkit isn’t complete without your online ads. You want to make sure that your ads are attention-grabbing, useful, and engaging. The more engaging your ad, the more fruitful it’s going to be. If your ad isn’t generating clicks, it’s not worth your money and time!
There are plenty of places to advertise, but social media platforms, real estate websites, and the almighty Google are all great places to start and are going to be your most successful ad choices.
