The hit rate on handing out business cards is often frustratingly low. If you want to truly leverage your networking efforts, then you to change your strategy. Power networking is a focused, highly effective way to make people remember your name and make lasting connections. Ready to get started? Let’s go.
Three-Point Strategy
You’ve got to target, question, and connect. Some people will tell you to take the shotgun strategy to networking, insisting that it’s just a numbers game. Instead, try targeting just 5 or 6 people at an event. Look for people who seem to be influencers or leaders—those who are at the center of conversations. When they step away for a drink or snack, introduce yourself and ask them valuable questions. The essential questions are: “How did you get started in your business?” and “How would I know if someone is a good fit for the service you offer?”
Watch for the Watchers
While influencers tend to be in the middle of things, don’t neglect those individuals who stand apart and seem content to people-watch at an event. You may be surprised to find some of the biggest names there. Organization leaders often like to get a big-picture view. Even if the person you approach doesn’t turn out to be in a leadership role, you can still make a valuable connection by making a shy or uncertain person feel more welcome.
Always Wear These 2 Things
No, I’m not talking about pants and shoes—those should be a given, right? I’m talking about a smile and a nametag. A smile opens more doors than a bump key. And that nametag will give people a visual reminder of who you are (and how to spell your name), making it much more likely they’ll recall meeting you later.
Look for Groups of 3
When 2 people are talking, it’s considered rude to butt in. Look for a group of 3 people instead; they’ll welcome a 4th person to their group and easily fold you into the conversation. Likewise, make sure that you make anyone orbiting your social group feel welcome to join you. They’ll remember you as being kind and inclusive.
The Art of the Compliment
A compliment should be an opening for a deeper conversation. For example, you might say something like, “I really enjoyed your talk last week at the Chamber brunch. Where could I learn more about that topic?” And if someone gives you a compliment, remember to say thank you. Don’t ever brush off the remark or try to minimize it—you’ll appear to suffer from self-confidence issues and make the other person feel awkward and.
Give Your Full Attention
When you find someone to talk to, you need to focus on what they’re saying. That means listening with your whole body—make eye contact, lean in, and maintain an engaged facial expression. If you look bored or, even worse, start to let your gaze wander in search of someone more interesting to talk to, you’ll destroy whatever connection you built with that person. If, on the other hand, you stay engaged, they’ll remember you as someone they really enjoyed speaking with.
