Whether you’re just starting out or ready to take your career to the next level, here’s some sage advice on how to become a real estate rock star.
Find Your Audience
You have to find the right crowd. In real estate, that means discovering the niche you want to claim as your own. You might work with high-end luxury properties or housing for military families. You could focus on dog lovers or families with kids. Whatever your focus, having a specific audience in mind makes it easier to build a reputation and positive word of mouth.
Be Tenacious
The only sure-fire way to fail is to give up. You’re going to hear “no” often in your career, and the way you respond will determine whether you’ll be successful as a real estate agent.
Craft Your Image
Image is everything. People will remember the way you dress, the way you look and act. They’ll also remember the branding of your website, brochures, and business card. Are you presenting the right image to the world? If not, it’s time to clean up your act!
Take Risks
Rock stars don’t play it safe. Well, okay, Bon Jovi is pretty “safe” as far as music goes. But the greats challenged the culture of the day and followed their own path. How can you take risks like that in your professional life? Where can you find opportunities to bring your unique insight and talents to bear? Always look for ways to take (calculated) risks by thinking outside the box.
Crank Up Your Motivation
Real estate, like rock music, is a challenging career. There are going to be a lot of very long hours, and a lot of doors closed in your face. If you don’t have the right motivation to keep going, you’ll give up. Make sure that you start every morning by reminding yourself of your goals and dreams.
Always Deliver More Than You Promise
If you tell your clients you’ll contact them by Wednesday, then Wednesday is the absolute deadline you cannot miss. Even better, message them on Tuesday with an update. Go the extra mile, and over-deliver on your promises.
Think Big, Focus Small
Sure, you’d love to be selling million-dollar properties (or selling out arenas). But while it’s great to shoot for the stars, you can’t neglect the details that will eventually get you there. You have to start somewhere, even if it means listing less-than-stellar properties or focusing on a small, niche community.
