If you are relatively new to social media, it can be a little bit overwhelming. Hashtags—words or phrases that help people find your content—are essential to growing your real estate brand online. But how do you know which ones to use? Read on to discover 18 real estate hashtags that are proven to boost your social media presence!
#YourNeighborhood
The first real estate hashtag in your toolkit should be based on your target neighborhood. For example, #Rosewood or #CrownHeights.
#Location+Style
A twist on the neighborhood hashtag above, this one adds the style of the home. You might use #RosewoodBungalow or #CrownHeightsCondo.
#OldHouseCharm
This hashtag places the emphasis on great photos of the features that make a vintage home special.
#CurbAppeal
Want to show off a great property? Use the hashtag #CurbAppeal. This hashtag works really well on Instagram!
#OpenHouse
This real estate hashtag is straightforward. Always tag your open house posts with this one.
#Investment
Want to let potential buyers know what a great deal you’re offering? Use the #Investment hashtag.
#YourBrokerage
Don’t neglect to tag your listings with your brokerage, if you have one. Depending on your brokerage, you might also have a company-wide branding and marketing hashtag, like #MartinExcellence.
#YourName
Did you forget to include your personal branding? You should be building your brand, not just your brokerage’s social media presence. Always put your personal stamp on your posts–for example, I might use #TashaGreenRealEstate.
#DreamHome
This real estate hashtag is for those really special properties–the ones with the breathtaking views, vintage charm, or historical details. Get people dreaming about living there!
#JustListed
New listing alert! This hashtag lets people know that the property is fresh on the market.
#HomeForSale
Another good option for showcasing your properties is #HomeForSale or #HouseForSale.
#MillionDollarListing
While this real estate hashtag isn’t as locally targeted as some of the others on this list, it’ll help draw in a bigger audience thanks to the success of the TV show. Remember, this one only works for luxury listings!
#Foreclosure
On the other end of the real estate spectrum, you can use the hashtag #Foreclosure to attract investors looking for a bargain.
#NewHome
If the property is a new build, let people know! Not everyone is looking for a historic or vintage property.
#ThankYourClients
It’s a good idea to develop a personal hashtag to thank your clients on social media. Did someone go above and beyond or send you a great referral? Use a hashtag such as #BestClientEver.
#LocalAmenity
Is your property near a desirable location or amenity? Hashtag it! You might highlight the easy access to #LakeTahoe or #Yellowstone, for example.
#SchoolDistrict
If the listing is in a sought-after school district, let potential buyers know. #District99 is an example of a super-local real estate hashtag that targets your best audience.
#JustSold
One of the best ways to promote your real estate business is to highlight your successful sales. It also reminds your social media followers that these properties go fast—so they should offer sooner rather than later!
