We’ve said it before, but networking is one of the hardest parts of being a real estate agent. It’s especially hard for introverts or people who feel awkward about making small talk. The good news is that there are ways to get better at networking—even if you hate it.
Break Out of the Rut
Traditional networking events have two major downsides. One, you’re only likely to meet other real estate professionals at industry events. It’s good to make those contacts, of course, but they should only be one branch of your network.
Two, networking events tend to be more formal. Sure, everybody’s there to make new contacts, but it’s not the most relaxed environment. If you hate making small talk over hors d’oeuvres, do something different! Volunteer as often as your schedule allows. Join local groups that have nothing to do with real estate. Get involved in your community in ways that appeal to your values.
Lead the Event Yourself
I can almost hear you saying, “Wait, hold on! I hate networking. Why would I want to be in charge of it?”
Here’s the thing about organizing an event. Yes, it takes a lot of work. But when you’re the person in charge, people will come to you. It takes the pressure off making the first move—something that a lot of shy or introverted people struggle to do.
Turn Your Business Card into a Conversation Starter
Most business cards are pretty boring. They’re useful, in that they can help a person reach you after you meet. But that’s only if they remember meeting you. An eye-catching or novel business card can help you stick out in someone’s mind or even start a conversation.
If graphic design isn’t your strong suit, this is an area where you should absolutely hire a professional.
Less Effort, More Results
One reason you might hate networking is that you’re trying too hard. It’s not Showtime at the Apollo! You don’t need to knock people’s socks off with your incredible personality and hilarious stories. In fact, you’re better off letting the other person do most of the talking.
Being a good listener is so much more important than being the loudest or funniest person in the room.
Get There Early & Have a Plan
Sometimes, you need to think strategically. If you hate networking, showing up late won’t make things any easier. Instead, get there early so that you can chat with a few people before the event begins. It’s also a good idea to go in with a goal in mind.
How many new connections do you want to make? Is there a juicy piece of local or industry news you can lead with? Figure these things out beforehand, and you’ll feel more confident during the event.
