While there are some lessons you need to learn for yourself through experience, it’s essential that you learn from other agents and brokers who have already made it past the early stages of their careers. With that in mind, here are 6 expert real estate sales tips to help you get started on the right track.
Be a Good Listener
No matter where you are in your career, there will always be something new to learn. And one of the best ways to learn is to listen. When you make an effort to listen with your full attention, people will see you as more trustworthy, sincere, and reliable. Those are all great qualities to embody as a real estate agent!
Always Create Value
When you write a blog post or go to a networking event, are you thinking about how to push your brand? Or are you focused on the way you can offer something of value to your readers or fellow networkers? Remember, the most effective way to build an online presence or a robust network is to give people something they need or want. Make it about them, not you, and you’ll find yourself reaching your goals much faster.
Offer Options
Nobody likes to feel as though they’re being railroaded. You might sometimes get frustrated with accommodating the needs of your clients, but flexibility is essential to your success. Offer people choices and let them feel like they’re an active part of the transaction.
Be a Problem-Solver
Some clients will need more hand-holding than others. First-time homebuyers or nervous sellers might feel overwhelmed by the process, so when they come to you for help, make sure you can give them a concrete, actionable solution. The longer you work in the industry, the faster you’ll be able to identify common stumbling blocks and offer solutions or alternatives.
Stay in Touch
The biggest mistake you can make as you lay the foundation for your career is dropping the ball with client communication. While it’s important to set work-life boundaries, you also need to be a reliable communicator. You shouldn’t feel pressured to return texts in the middle of dinner with your family, but you also shouldn’t let an email go without a reply for more than 24 hours or so.
Remember That Your Job Is Not Sales
“Wait a minute,” you might be thinking. “The article title clearly says that these are sales tips. What’s going on?”
Although real estate transactions involve the buying and selling of property, your true role is not that of a salesperson. Think of yourself as a coach or guide instead. You’re there to help your clients through the process and ensure that achieve their goals. That simple shift in your mindset will, ironically, help you be more successful at closing sales.
